Free ebook for car salespeople

Sell More Cars Without the Pressure Tactics

DRIVE is a 5-step selling system with 10 practical tips you can use on your very next customer. Get it free.

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30 yrs in sales, last 15 in automotive5 steps, 10 tipsQuick read
DRIVE free ebook cover with Dave Ingland in a car showroom

What's inside the DRIVE ebook

Five steps, two practical tips each. Built from real time on the showroom floor, not a script.

D

Discover

Ask, then really listen.

R

Reframe

Objections are information, not obstacles.

I

Identify

Find more buyers with modern tools.

V

Value

Present the offer in their words, not a script.

E

Earn

Win the relationship, not just the sale.

A taste of what you'll get

One of the ten tips, straight from the ebook.

Tip 2 · Discover

Replace “What are you looking for?” with “What does your current car not do anymore that you need it to?”

It skips the rehearsed answer and gets straight to the real story, the reason they're standing in your showroom today.

Who it's for

If you'd rather earn the sale than force it, this is for you.

New salespeopleGet a simple five-step structure for every customer conversation.
Pros who feel stuckSwap the habits that make customers push back for ones that build trust.
Sales managersShare a clear, no-pressure approach with your team.
Dave Ingland in a car showroom

Hi, I'm Dave Ingland

I've spent 30 years in sales and executive management, and the last 15 of them in automotive dealerships. I wrote DRIVE for salespeople who are tired of pressure tactics and want a way to sell that still feels like themselves.

I'm the author of Always Be Listening, rated 4.6 on Amazon, and the host of The Showroom Edge podcast and newsletter.

Get the free DRIVE ebook

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Dave Ingland Media · daveingland.com