Live a Happy Life & Achieve Your Goals
Helping sales professionals reach their goals and live fulfilling lives through expert guidance and actionable resources.
Guiding Principles
Mission
To empower sales professionals with proven strategies, mindset mastery, and actionable training—helping them close more deals, exceed their goals, and build fulfilling careers. Through coaching, speaking, and content, I provide the tools and inspiration to turn ambition into achievement—both in sales and in life.
Vision
A world where salespeople thrive with confidence, purpose, and unstoppable momentum—where success is measured not just in commissions, but in personal growth, leadership, and lifelong fulfillment.
Core Values
Integrity, growth, and relentless optimism—I believe success in sales starts with the right foundation. Every strategy I teach is built on:
- Authenticity (no manipulative tactics)
- Continuous improvement (mastery over metrics)
- People-first selling (win-win relationships)
-
Joy in the journey (success without burnout)
About Dave
With three decades of sales experience—including the last 15 years in automotive sales and management—I’ve built a career on turning potential into performance. As a sales trainer, personal coach, public speaker, author, and content creator, I equip sales professionals with the strategies, mindset, and skills they need to excel—both on the sales floor and in life.
Through dynamic speaking engagements, actionable content, and my work as an author, I break down the science of selling into practical, results-driven lessons. My goal? To help ambitious salespeople sharpen their craft, hit their targets, and fast-track their success—while enjoying the journey along the way.
Testimonials
Helped Me Be A Better Listener
I felt like I was good in sales, but things got a little slow so I reached out to Dave to see if he could help. I learned that if I asked more questions than gave reasons to buy, prospects would move forward on their own without me selling them. It was so natural and enjoyable and every meeting felt like a conversation rather than a pitch. Thanks Dave!
Renee
My Business and Life Coach
I struggled with wanting to be successful and advance in my sales career, but just could not dedicate the extra time while raising a family. Dave coached me on how to find balance in my life and I actually accomplished my goals for the year and spent about 20% less time at work and earned about 50% more.
Darren
Achieved Many Goals
Straight from college into a sales career, Dave helped me to learn how to adapt his processes and make them fit my goals. He helped me grow as a sales leader and also as an individual. Dave really focuses on balancing work and personal life and maximizing results without having to live to work. If you have the chance to work with Dave, do it!
Anthony
I Became the Top Salesperson of the Year
I transitioned from being a manager of a Starbucks to becoming the top salesperson in the largest volume dealership in my city. Dave helped me learn how to overcome objections and follow his process to convert shoppers into buyers. His training helped me understand how to communicate with people and led to my success. It gave me confidence to pursue my new career and achieve my goals.
Kaitlin
Dave Helped Me Focus
As someone managing ADHD and working in a high volume dealership, Dave helped me to find focus and follow a process that allowed me to be consistent rather than random. Very encouraging and supportive the whole time. I highly recommend working with Dave if you want to experience freedom to grow and be your best.
Jocelyn
"The key to successful selling is not to convince or persuade, but to serve and solve." —Tiffani Bova
Ready to supercharge your sales career and fuel your personal growth?
This FREE call is for you if:
✔ You’re working hard but not hitting your unit targets
✔ Buyers keep saying "I’ll think about it" (and never come back)
✔ You know you could earn more, but aren’t sure what to change
We’ll uncover:
🔍 The specific gaps in your process (most salespeople have 2-3 blind spots)
📊 Where you’re losing gross profit without realizing it
💡 Whether personalized coaching could help you close 2-3 more deals/month
You’ll leave knowing your #1 opportunity to sell more with less stress.
"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. Training helps you overcome them all." —Zig Ziglar
Book a free consultation call
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